‘Alice in Wonderland’ beats the opening of ‘Avatar’ Mon, 08 Mar 2010Disney ended up picking just the right moment to jump down the 3-D rabbit hole.
As “Avatar” comes to the end of a historic three-month run, Walt Disney Studios’ “Alice in Wonderland” took most of the 3-D screens and opened to an eye-popping $210.3 million worldwide.
Much like director James Cameron’s mega-hit, Tim Burton’s adaptation of the classic tale, starring Johnny Depp, generated about 70% of its opening weekend business from theaters with 3-D screens. It easily beat the premiere of “Avatar” and set a record for the biggest winter opening, even accounting for ticket price inflation, selling a studio-estimated $116.3 million worth of tickets in the U.S. and Canada.
Overseas, it took in $94 million in 40 territories, also setting a record winter opening.
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