IMAX(R) Theatres Post More Than $15 Million Globally for Disney’s Alice Mon, 08 Mar 2010 IMAX Corporation /quotes/comstock/15*!imax/quotes/nls/imax (IMAX 14.82, +1.10, +7.99%) /quotes/comstock/11t!imx (CA:IMX 15.24, +1.09, +7.70%) today announced that Alice in Wonderland, directed by Tim Burton and starring Johnny Depp, Anne Hathaway and Mia Wasikowska, posted record opening weekend results, with 188 domestic IMAX(R) theatres contributing $12.1 million of the film’s overall opening gross of an estimated $116.2 million during the weekend from Friday March 5 through Sunday March 7, which represents an approximate 27% increase over IMAX’s previous opening weekend record. The IMAX release contributed approximately 10.5% of the overall domestic box on an estimated 2.5%of the total screens, and IMAX theatres posted a domestic per screen average of $64,362. Internationally, the film’s IMAX release generated approximately $3.1 million from 53 IMAX theatres, bringing the global IMAX opening weekend total to $15.2 million. The film is scheduled to open day and date in 29 additional international IMAX theatres in the weeks ahead. The special IMAX(R) 3D release has been digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience(R) with IMAX DMR(R) (Digital Re-Mastering) technology. “Disney delivered an amazing film perfectly suited for IMAX, and this record-breaking opening weekend demonstrates that new audiences are seeking out IMAX 3D,” said IMAX CEO Richard L. Gelfond. “We’re pleased to represent so much of the overall box office on an opening weekend of this magnitude, and these terrific results reaffirm our belief that the premium IMAX Experience — and what our brand represents to consumers — cannot be replicated, and we look forward to continued success in the weeks ahead.” “We’re off to a terrific start for 2010, and with the growing popularity and momentum of 3D, the timing of Alice in Wonderland is ideal, and the strong word of mouth should keep audiences filling IMAX theatres,” added Greg Foster, Chairman and President of IMAX Filmed Entertainment. “The combination of Tim Burton’s incredible creativity, Johnny Depp’s universal appeal and the talented team at Disney has created a powerful 1-2-3 punch, and we’re very excited that IMAX is a part of it.” Visionary filmmaker Tim Burton has put his distinctive touch on the combination live-action and performance capture version of Lewis Carroll’s classic tale “Alice in Wonderland.” The all-star cast includes Johnny Depp, Anne Hathaway, Helena Bonham Carter, Crispin Glover, Alan Rickman and Mia Wasikowska as Alice. Image Disney World Florida Tickets - Learn how to research and purchase tickets to the Walt Disney World Resort in Orlando Florida. You can save money and have fun on your next vacation if you do your homework before your travel. Have fun before and after your holiday! View other stories on the Disney News Archive Disney News: New Walt Disney World ambassadors announced